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Nice label, but what is in it?

Nice label, but what is in it?

In the 1950s, the producers’ association for one of the lesser appellations within the Burgundy wine region hatched a cunning plan to rejuvenate their members’ struggling fortunes. Rather than invest capital they didn’t have to improve the quality of their vin ordinaire, the winemakers decided on a bold promotional strategy of bringing forward the release


MitonOptimal International Limited
Les Vardes House
La Charroterie
St Peter Port
GY1 1EL​
Channel Islands

Regulatory Information

MitonOptimal International Limited is registered in Guernsey (Registration No. 51561) and is the overlying holding company of the companies that make up the MitonOptimal Group.
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